Physical activity helps children face life's challenges (2023)

A new survey by Change4Life and Disney UK found that less than half of parents are aware that physical activity can boost children's confidence (49%), reduce anxiety (47%) and improve their self-esteem (46%). %). Only 16% (1 in 6) believe that physical activity can help children develop qualities that make it easier for them to cope with life's little setbacks.

There is evidence that children and youth who are more active have more confidence, higher self-esteem, less anxiety and stress, and better social skills, traits that can help them cope with the challenges of everyday life. Positive attitudes toward physical activity are also associated with happier children.

UK medical directors recommend that children get at least 60 minutes of moderate to vigorous physical activity every day, but only 20% of boys and even fewer girls (14%) achieve this goal, despite that 95% of children say they enjoy it. be active.

Earlier this year, a study by Sport England also found that enjoyment is the most important factor motivating children to be active. To help children across the country be more active this summer, the Change4Life campaign encourages children to play 10-minute stirring games inspired by favorite characters from Disney and Pixar's Toy Story 4 and Incredibles 2. and Disney's Frozen and The Lion King. Nearly two-thirds (64%) of the kids surveyed said they would be inspired to be more physically active if they saw their favorite characters being active. 4 in 5 parents (82%) think kids enjoy sports and physical activity when it's fun, and 61% of kids agree it helps.

Change4Life has also launched a new online quiz to help kids work with their parents to find activities and sports that might be right for them based on their abilities and skills.

According to the survey, nearly half of kids believe they need to be "fast" (49%) or "strong" (41%) to be physically active, and only a quarter (25%) consider themselves "athletic." . The campaign emphasizes that simple everyday activities like active play, riding a scooter or going for a walk count. By encouraging them, parents can help their children to be more active.

Eustace de Sousa, National Director of Children, Youth and Families, Public Health England (PHE) dice:

“Across England, physical activity among children is worryingly low – only a fifth of boys meet the guidelines and even less among girls. We must address this or risk leaving a generation of inactive children who do not enjoy the extensive health and well-being benefits of physical activity.

“That's why we're excited to launch the 10 Minute Shake Up campaign with Disney and Sport England this summer. When we get kids used to short, fun bursts of activity, they can prepare for life by not only improving their physical health, but also helping them develop important life skills.”

Marianthi O'Dwyer, Vice President and Head of Disney Healthy Living UK says:

"Disney is committed to helping future generations lead healthier lifestyles, and we are uniquely positioned to inspire families and children to be more active through our characters and the stories they tell." it's as simple as designing a 10-minute smoothie. Create games based on new or popular Disney content to spark kids' imaginations and get them moving more. We are excited to be in our sixth year working with Change4Life on the 10 Minute Shake Up program and harnessing the power of our characters as a force for good."

The 10 Minute Shake Up campaign is supported by musician Danny Jones, who is passionate about encouraging kids to try new activities and have fun and knows firsthand how physical activity can help build the skills needed to meet the challenges of life.

McFly musician and father of Danny Jones says:

“I am really surprised to see how few children become active. As a child, I loved being outdoors and being active, whether it was playing soccer or riding my bike with my family. Back then, I didn't know that being active wasn't just important for my physical health. It has helped me make friends and feel part of a group. As I got older, I realized that it also helped me manage anxiety and is now a big part of my routine.

“Being physically active gives me energy, helps me focus and puts me in a good mood. I support this Change4Life 10 Minute Shake Up campaign to help kids enjoy being active so they can develop skills that will help them throughout their lives.”

Sport England also helps families try new sports and fitness activities locally, whether it's at the local park, leisure center or a popular sport.

Tim Hollingsworth, director ejecutivo de Sport England, dice:

"Our latest research provides us with the most comprehensive evidence to date that sport and physical activity should be fun and enjoyable first and foremost, because enjoyment is the greatest motivator for children to be active."

"Change4Life's 10-minute makeover games are perfect for this activity, as kids' favorite Disney characters encourage them to be more active." Sport England is delighted to receive £1 million in National Lottery funding to invest in support of Shake Up games to help children develop positive attitudes towards physical activity.”

This year is the sixthPHEand Disney have collaborated to inspire kids to exercise more. Nearly 2 million children participated in the campaign last year. During the summer semester, 10-minute recovery packets will be distributed in schools for children to take home so they can stay active all summer long.

To keep kids engaged in Disney this summer with Change4Life's 10 Minute Shake Up Games, search for "Change4Life."

For more information and interview opportunities, please contact Freuds at:

Freud: change4life


telephone020 3003 6415

mobile phone, mobile phone07949 717217


For more information, search for “Change4Life” online or

opinion poll forPHEsurveyed 1,017 parents and 535 children aged 5-11 in England in June 2019 about their attitudes towards physical activity. The survey results can be accessed here:

Interviews are available with:

  • Eustace de Sousa (National Director of Childhood, Youth and Family,PHE)
  • Marianthi O'Dwyer, Vice President and Head of Disney Healthy Living UK
  • Danny Jones, star of McFly and jury member of The Voice Kids

Dra. Ellie Cannon,family doctorand author:

“Physical activity has a number of well-documented benefits, including weight control, improved physical health and self-confidence. What is often forgotten, however, is that physical activity is also associated with better emotional and social development, higher self-esteem, and better attention spans, all of which are often desired by parents. As a parent I have seen how much my kids enjoy the shake games and I would encourage families to try them, they are so quick and easy.”

About the school engagement program

As part of the campaign, Change4Life is partnering with Disney to provide elementary schools with new curriculum-linked resources that offer fun and flexible ways to keep kids active throughout the school day, as well as take-home materials. to engage parents beyond the school gates. .

Developed in partnership with teachers, the 10-Minute Shake-Up program aims to engage the whole school and help teachers and school leaders fit activities into the school day, at times when students are often sedentary, including meetings, constellation hours, during class and between classes. Disney-inspired resources include an Active Assembly, Active School Day Ideas to use before, during, and after the school day, and Active Role Play Lesson Starters to help teachers get their students moving, to give them energy and prepare them to learn the beginning of the lesson.

To inspire kids to continue their home reorganization activities and stay active all summer long, a take-home pack of 12 new 10-minute reorganization games will be distributed through the Fruit and Vegetable program to more than 16,500 state-funded elementary schools. schools across England Once students have completed their summer make-up activities, teachers can also reward them with Change4Life certificates.


Change4Life is a campaign ofPHEto help families eat well, exercise more and live longer.PHEis to protect and improve the country's health and well-being and reduce health inequalities. It does this through advocacy, partnerships, world-class science, knowledge and intelligence, and the provision of specialized public health services.PHEit is an operationally autonomous executive agency of the Ministry of Health and Social Welfare.Follow us on Twitter.

On Disney's commitment to healthy living

In 2006, The Walt Disney Company made a global commitment to empower parents and create healthier families by making healthy living easy and fun through its stories and characters. Since 2006, Disney has been exploring ways to help families live healthier lives. This includes implementing strict nutritional guidelines for foods and beverages and their advertising, offering content that positively focuses on healthier lifestyles like Disney Channel's "First Class Chefs" and "Aim High," and encouraging healthier nutrition activities and activities. through programs like Change4Life's 10 Minute Shake. . Up' and Disney's #HealthilyEverAfter marketing campaign.

About The Walt Disney Company EMEA

The Walt Disney Company, together with its subsidiaries, is a global and diversified entertainment company with operations in four business segments: Media Networks; parks, experiences and products; studio entertainment; and direct to consumer and international. Disney is a Dow 30 company and had annual sales of $59.4 billion in its most recent fiscal year (FY2018).

The Walt Disney Company has been serving Europe, the Middle East and Africa (EMEA) for over 80 years, employing thousands of people across the region and reaching consumers in more regions to entertain people around the world through Harness the power of unprecedented storytelling, inform and inspire more than 130 countries. The iconic brands of The Walt Disney Company, including Disney, Pixar, Marvel, Lucasfilm, National Geographic, FOX, FOX Sports and ESPN, are diverse throughout the region in theaters, television screens, online, in retail stores, in stores Disney and at Disneyland for Experience Paris. Disney's partnership withPHEand as part of the 10 Minute Shake Up campaign, more than 2 million kids became active and completed more than 100 million additional minutes of physical activity.

About Sports England

Sport England is a public body and invests over £300 million each year from National Lottery and government funds into projects and programs that help people stay active and play sport.

He wants everyone in England, regardless of age, background or skill level, to feel empowered to play sport and be physically active. For this reason, much of their work is specifically focused on supporting those who are very little or not at all physically active, as well as groups who are often less active, such as women, people with disabilities, and people with lower incomes.


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